State of the Nursery 2025
Summary
Tea Nursery, a small Japanese tea blog and farm operation, published ~20 articles in 2024 while managing a second full farming season and university studies. The site reached 4,000+ visits this year (8,900 total over two years) with ~80 newsletter subscribers; traffic has ramped to ~600 monthly visits. The author deepened cultivar research, expanded tea education through industry networking, and began exploring Chinese tea alongside Japanese varieties. The matcha shortage rem…
Key points
- Tea Nursery published ~20 articles in 2024; newsletter now has 80 subscribers, up from 25 in year two
- Monthly traffic has ramped from ~300 to ~600 visits; total two-year traffic now 8,900 visits
- Author conducted heavy cultivar research and updated 7+ cultivar articles; resource page sees constant traffic
- Okumidori and Ujimidori cultivar articles are among the most frequently visited pages on the site
- Matcha shortage announced by major blending house remains the defining theme for Japanese tea professionals
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About this article
What they said
“An announcement long time coming in my opinion, that launched most of us into what would be the defining theme until today, for those working or drinking Japanese tea.”
An announcement long time coming in my opinion, that launched most of us into what would be the defining theme until today, for those working or drinking Japanese tea.
“I met many wonderful people and learned not just about tea, but also the people behind it. Something, I believe, is even more important.”
I met many wonderful people and learned not just about tea, but also the people behind it. Something, I believe, is even more important.
The numbers
Articles published: ~20
Newsletter signups: 80
Total visits (two years): 8,900
Visits this year: 4,000+
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