Matcha Wire

"We will protect the Japanese tea brand" — Industry group applies for GI

「日本茶のブランド守ります」 - 朝日新聞

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Summary

Japan Tea Central Council files for Geographical Indication to shield Japanese tea from foreign imitators amid global matcha boom.

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What they said
“The Japan Tea Central Council has applied to register Japanese tea under the Geographical Indication (GI) system.”
日本茶業中央会が、日本茶を「地理的表示」(GI)に申請しました。
“Troubles continue, including lawsuits over Chinese-produced matcha being sold as 'Uji matcha.'”
中国産の抹茶が「宇治抹茶」として売られて裁判になるなど、トラブルも続いています。
📍 National📍 Kyoto & Uji📍 Shizuoka IndustryPolicyMarket & TradeMatcha
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