Market Prices 2-3x as 'Matcha Bubble' Arrives; Ito En Division Manager Calls Overheated Scramble an 'Unthinkable Price Range' (June Special)
市場価格は2～3倍「抹茶バブル」が到来 過熱する争奪戦に伊藤園の担当部長「考えられない価格帯」〈6月厳選スペシャル〉 - AERA DIGITAL
Summary
A 'matcha bubble' has hit: market prices are 2-3x normal, and an Ito En division chief calls the scramble's levels 'unthinkable.'
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About this article
What they said
“Market prices are 2-3x — a 'matcha bubble' has arrived.”
市場価格は2～3倍「抹茶バブル」が到来
“An unthinkable price range.”
考えられない価格帯
The numbers
matcha market price: 2–3倍
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