[Impact] Japanese Tea Prices Surge Amid Global Matcha Boom; Chinese-Made Tea Labeled 'Uji Matcha' — How to Protect Tea Farmers and the Brand? The Challenges Thrust Upon Us
【影響】世界的抹茶ブームで日本茶が高騰 中国産なのに“宇治抹茶”表記も…茶農家とブランドを守るには？突き付けられる課題 - 日テレNEWS NNN
Summary
Global matcha boom lifts Japanese tea prices as Chinese-made tea gets labeled 'Uji matcha,' threatening farmers and brand integrity.
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What they said
“Japanese tea prices surge amid the global matcha boom”
世界的抹茶ブームで日本茶が高騰
“Chinese-made tea labeled as 'Uji matcha'... how do we protect the tea farmers and the brand?”
中国産なのに"宇治抹茶"表記も…茶農家とブランドを守るには？
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