Editorial: Put Shizuoka Production Front and Center — Take 'Matcha' to the World (Motoshige Ito / Professor Emeritus, University of Tokyo, International Economics)
論壇＝静岡産前面に 「抹茶」世界へ（伊藤元重／東京大名誉教授（国際経済学）） - 静岡新聞DIGITAL
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Summary
Economist Ito urges Shizuoka to lead Japan's matcha export drive, citing Kikkoman's US soy-sauce success as the model.
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What they said
“Go into any American supermarket and you'll find Kikkoman soy sauce stacked in huge quantities everywhere.”
米国のスーパーに行くと、どこでもキッコーマンの醤油が大量に並んでいる。
“For Kikkoman too, overseas — especially the US market — is critically important; both sales and profits from abroad now overwhelmingly exceed the domestic figures.”
キッコーマンにとっても海外、特に米国市場の重要性は高く、売り上げでも利益でも海外が国内よりも圧倒的に大きいという。
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