Global matcha boom drives tea prices up; successor shortage cuts output—Japanese tea rises over ¥200 per 100g
世界で抹茶ブーム→お茶が高騰 さらに後継者不足による生産量減 日本茶100グラムで200円超上昇（テレビ愛知） - Yahoo!ニュース
Summary
Nagoya retailer hikes tea prices ¥108–¥217 per pack, citing global matcha demand and first-flush shortage from aging growers.
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About this article
What they said
“Global demand from the matcha and tea boom keeps climbing, while domestic output falls as growers age and labor runs short—we think the first-flush shortage is a major factor.”
世界的な抹茶やお茶のブームによる需要の高まりがさらに上がっている一方で、国内の生産者の高齢化による人手不足で生産量は減少し、一番茶が不足していることも大きな要因ではないかと予測しています
“In February we raised prices by about ¥100, and now we plan to raise them by another ¥100 to ¥200.”
2月の時点では100円ほどの値上げでしたが、さらに100円から200円ほど値上げをして販売をする予定です
The numbers
Kakegawa tea (100g) shelf price: ¥862
Hatomugi tea (150g) shelf price: ¥754
Sencha genmaicha (150g) shelf price: ¥644
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