Matcha Wire
The daily wire on Japan's tea industry
Japan's matcha market moves in Japanese. Now you don't have to.
Every morning, Matcha Wire scans 40+ Japanese newspapers, government bulletins and trade sources — then hands you the stories that move the matcha market, summarized in plain English and ready to translate in full. No Japanese required.
Free tier, no card required. Cancel anytime.
If you sell, source, or study matcha, the news you need is written for someone else.
Price swings, harvest reports, export shifts, shortage warnings, new regulations — Japan's tea industry publishes it all daily, across dozens of newspapers, prefecture bodies and ministry sites. In Japanese. Buried. Behind paywalls. You find out weeks late, from a competitor, or not at all.
Hoshino · Yame · Uji · Shizuoka — we visit the farms and factories behind the news. Every photo here is ours.
How Matcha Wire works
We scan Japan, every morning
Newspapers, MAFF, NARO, prefecture tea councils, trade press, and research journals — 40+ authoritative sources, swept daily.
AI reads, scores & summarizes
Every story is rated for relevance, duplicate coverage is folded into one card, and you get a sharp English summary with the key numbers and quotes.
You read the wire in minutes
Search, filter by source or topic, and open any full article translated to English in one click — so you always get the complete story.
What you get with a subscription
Every story, unlocked
Free readers see one card in four. Subscribers read the entire wire — every summary, every source, every day.
Market intelligence, first
Prices, shortages, harvests and exports — the signals that decide what you pay and when you buy, surfaced the morning they break.
Read the whole article, in English
Want the complete story, not just our summary? One click opens the full original article translated to English — no setup, nothing to install. Straight from the source.
One feed, every source
Government, industry, newspapers and research — normally scattered across dozens of sites — organized, deduplicated, searchable.
No ads, no noise
The free tier carries the odd product card. Subscribers get a clean, ad-free reading experience.
Science, not just news
A dedicated research feed tracks Japanese studies on tea chemistry, cultivation and health — the depth behind the headlines.
Simple pricing
- One in four stories unlocked
- English summaries & key points
- Search & filters
- Occasional product cards
- Every story, every day
- Full-article English translation, one click
- Ad-free reading
- Full archive & the Science feed
- Cancel anytime
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Questions
Do I need to read Japanese?
No. Every card is summarized in English, and when you want the whole story, one click opens the full article translated to English — no setup, nothing to install.
How are the full translations legal?
Matcha Wire never republishes other outlets' articles. You read our original English summaries, and when you want the full text it's translated straight from the source in your own browser — we never copy or host the article.
Which sources do you cover?
Japanese newspapers, MAFF and NARO bulletins, prefecture tea councils, industry associations, trade press, and peer-reviewed research — 40+ sources and growing.
Can I cancel?
Anytime, in one click. No contracts, no lock-in.
Stop finding out last.
Join the professionals tracking Japan's tea industry in English — every single morning.
Subscribe — $75/mo